Directory:REDROCK WEALTH MANAGEMENT

REDROCK WEALTH MANAGEMENT, LLC is an independent investment management and CFP® certified financial advisor firm in Las Vegas. We work exclusively with a select group of financially secure retired and pre-retired clients in Las Vegas and Henderson, Phoenix, and Salt Lake City. Through our Retirement Architect and Portfolio Architect programs we provide our clients comprehensive asset management, retirement advice and financial planning services.

About the Firm

We are an independent registered investment and financial advisor firm and a Fiduciary to our clients. Our sole focus is achieving your financial and retirement planning goals. We are not a "fee based financial advisor", we are a NAPFA fee only financial advisor firm.

CFP Financial Advisor

CFP ® Certified Financial Advisor Greg Phelps, Las Vegas & Henderson Greg has over 16 years of experience creating financial solutions for challenging retirement planning problems. He serves as the primary financial advisor and retirement planner to many financially secure families in Las Vegas and Henderson, NV.

"I have a passion for working with clients and solving financial problems... a strong desire to help clients achieve what they value most in life and retirement... and a true enjoyment of financial advice, retirement planning and the investment management world in general. So when you choose REDROCK, we'll work together directly to create your vision of a Financially Inspired Retirement!"

-Greg Phelps, CFP®, CLU®, AAMS®

Greg has considerable financial advisor experience with two of the largest wealth management firms, Morgan Stanley and Goldman Sachs. He also served clients as a Regional Manager of Wealth Management at RSM McGladrey, the nation's fifth largest accounting firm. Through his is extensive experience, Greg has developed broad problem solving capabilities in helping his clients achieve the financial and retirement planning goals they value most.

Greg has worked diligently throughout his career to expand his financial, retirement and investment planning knowledge and skills. He's earned several highly coveted designations and credentials in the financial services industry:

• CERTIFIED FINANCIAL PLANNER ™
  • CFP ®

• CHARTERED LIFE UNDERWRITE ®
  • CLU ®

• ACCREDITED ASSET MANAGEMENT SPECIALIST ®
  • AAMS ®

Greg is a member of the National Association of Personal Financial Advisors as a NAPFA Registered Financial Advisor. NAPFA is the nations largest and most exclusive association of pure fee only financial planning advisors. He is also a member of the Financial Planning Association (FPA), a Paladin Registry 5 Star Financial Advisor and is FADD Certified (Fiduciary Advisors Due Diligence) by Investor Watchdog.

Firm Philosophy

Every client interaction is based on our mission statement: "We add value to our client's lives by providing exceptional, comprehensive, and independent financial advice and retirement planning services, exhibiting at all times the knowledge, experience, and integrity necessary to create a substantial and positive financial effect for our clients" Does your financial advisor put your interests first? A fiduciary obligation requires the highest standard of care in any service industry. We are a fiduciary to our clients for their personal financial, investment and retirement planning. We even put it in writing!

Ask your current financial advisor to acknowledge their fiduciary status in writing. Less than 5% of all financial advisor professionals are legally structured as independent Fee-Only Registered Investment Advisor firms with no broker-dealer affiliation.Over 95% of all financial advisors cannot address their fiduciary obligation in writing.

Choosing the right financial advisor may be one of the most important decisions you make. There are plenty of financial advisor professionals out there, but very few firms or financial advisors are truly comprehensive, Fee-Only, credentialed, experienced, and skilled in the art of helping you achieve financial success as YOU define it.

Financial Advisor Services

We provide comprehensive and exceptional retirement and financial planning services for our Portfolio Architect and Retirement Architect Program clients on either an hourly or a per project basis.

Financial planning includes assessing your balance sheet, cash flows, investment planning, risk exposure, tax and estate planning, reviewing your personal financial needs and goals for the future - then creating and implementing a financial plan designed to improve your economic position and help you achieve your wealth goals.

Not every client needs the extensive financial or retirement planning services provided by a CERTIFIED FINANCIAL PLANNER ™, but together we'll identify the issues which may need to be addressed in order to achieve your retirement and financial goals. We'll then determine the planning services appropriate for your unique situation.

Retirement Architect

The Retirement Architect Program is a comprehensive wealth management solution specifically designed for financially secure retirees and pre-retirees with a recommended minimum portfolio size of $500,000 (if your portfolio is $250,000 or greater, click here for our investment advisor program The Portfolio Architect).

The program was created by Greg Phelps, CFP®, CLU®, AAMS® to solve financial problems and create a comprehensive wealth management strategy allowing you to successfully implement your retirement dreams while achieving your investment portfolio goals. This program will provide a solid framework for your retirement, and help alleviate the financial guesswork so many retirees face today.

The Retirement Architect Program consists of:

Financial fact finding and data collection including a detailed mapping of your life situation, financial position, unique financial needs & goals, and retirement dreams Personal introductions to affiliated estate, legal, risk management, and tax advisors in Las Vegas where appropriate Creation of a personalized retirement income strategy designed to reduce volatility & uncertainty Compilation of a structured Investment Policy Statement detailing the concepts and strategies established for your unique retirement investment plan Personal review & explanation of your retirement plan (with adjustments) including various life and financial scenarios Implementation of the retirement income plan and Investment Policy Statement Personal ongoing monitoring and support of your plan, including daily re-balancing reviews and tax efficient strategy implementation Online account access to personalized performance, portfolio, tax, income, and allocation reporting 24/7 Personal semi-annual Retirement Architect Program review, analysis of your progress, and adjustments as necessary

The Retirement Architect Program covers nearly every facet of your financial life during retirement. It will take the guesswork out of retirement income planning and implement a world-class low-cost tax-efficient strategy to accomplish your financial and retirement goals & dreams. See why we're different than other financial advisor "professionals", and you'll see the choice is clear

Portfolio Architect

REDROCK WEALTH MANAGEMENT provides investment management and CFP ® certified investment advisor services for clients in Las Vegas with a recommended portfolio size of $250,000 and up. Our investment management philosophy adheres to Nobel Prize winning academics and theory using world class institutional passive asset class index fund managers typically only available to large pension plans and other institutional investors.

Investment management practices are highly structured and do not deviate from certain core beliefs:

Stock picking and market timing is futile - we act as objective, independent and trusted investment advisors; There is no "magic bullet" or "cure-all" investment strategy to beat the markets consistently or predictably; We don't promise investment returns, rather we focus on planning for - and achieving - your financial goals; We are not compensated by any investment or insurance companies to "sell their stuff" like other "financial advisors"; Our primary focus is helping clients meet their investment objectives allowing them to realize their vision of retirement; Investment portfolios are engineered to be broadly diversified, low-cost, tax-efficient, and custom tailored for each clients time horizon, financial & retirement goals, ability and need to take risk; With the assistance of institutional software and portfolio management programs we review each client account every day for re-balancing adjustments; While we don't time stock or bond markets, we do believe in momentum based on behavioral finance. As such we can tailor your portfolio specifically to help reduce the volatility associated with prolonged bear markets; We create a structured Investment Policy Statement for every client detailing the investment management philosophy, tools, strategies, and rebalancing procedures to increase consistency and improve clarity between financial advisor and client. There are plenty of "market timers" and "stock jockeys" out there - we're neither! Statistically speaking a small percentage of mutual fund managers will have good performance relative to their peer benchmarks over their "cherry-picked" time frame. The problem is those statistically "lucky" managers cannot be identified in advance of their outperformance consistently. They'll claim great past performance, they may even promise (or assert) future returns. But identifying them on a consistent basis in advance of their "out-performance" is simply impossible. For this reason, we follow strict index fund philosophies - more specifically passive asset class mutual fund investments.

Since it's clearly futile to predict future out-performance, we choose to accept market-performance for any given asset class and implement risk reduction tactics to smooth out investment volatility in your portfolio. Our investment management philsophy is grounded in solid principles of low-cost broadly diversified and risk managed portfolios with consistent and proven portfolio rebalancing strategies in place for each client. You want to "buy low" and "sell high" right? Our rebalancing strategies take the emotion and guesswork out of this process.

Why We're Different

Perhaps one of the most challenging facets of searching for the right financial advisor is finding one with extensive experience and those qualifying credentials unique among financial advisors who care enough to provide their clients the very best in financial advice, planning, & investment management.

Your Las Vegas financial advisor Greg Phelps has the experience & credentials necessary to advise you with confidence in the financial matters you value most. In addition to his 16 years of experience as a financial advisor, Greg holds his Bachelor of Arts Degree in Business Administration and several of the most highly respected credentials & designations in the financial planning industry ( CFP ®, CLU, AAMS). Greg is also an active member in several financial organizations including the Financial Planning Association (FPA) and the National Association of Personal Financial Advisors (NAPFA).

The credentials and experience Greg has are paramount to providing his clients confidence inspiring & value added financial advice, and delivering the exceptional financial service his clients have come to expect through working with him.

Fee Only

We're proud of our membership in a highly exclusive network of fee only financial advisor professionals across the country choosing to work with client's on a Fee-Only basis (no commission). As a member of NAPFA (The National Association of Personal Financial Advisors), the Firm:

Is compensated solely through fees paid directly by its clients (no commissions and not a fee based financial advisor) Has met stiff credentialing and educational requirements Continues to meet continuing education requirements more challenging than those the CERTIFIED FINANCIAL PLANNER ™ (CFP ®) Board of Standards sets for its members Has submitted to outside professional review to ensure no conflicts of interest exist between the compensation your financial advisor receives and the financial advice provided to their clients Has submitted to the National Association of Personal Financial Advisors Code of Conduct

NAPFA Code of Ethics

• Objectivity: NAPFA members strive to be as unbiased as possible in providing advice to clients and NAPFA members practice on a fee-only basis.

• Confidentiality: NAPFA members shall keep all client data private unless authorization is received from the client to share it. NAPFA members shall treat all documents with care and take care when disposing of them. Relations with clients shall be kept private.

• Competence: NAPFA members shall strive to maintain a high level of knowledge and ability. Members shall attain continuing education at least at the minimum level required by NAPFA. Members shall not provide advice in areas where they are not capable.

• Fairness & Suitability: Dealings and recommendation with clients will always be in the client's best interests. NAPFA members put their clients first.

• Integrity & Honesty: NAPFA members will endeavor to always take the high road and to be ever mindful of the potential for misunderstanding that can accrue in normal human interactions. NAPFA members will be diligent to keep actions and reactions so far above board that a thinking client, or other professional, would not doubt intentions. In all actions, NAPFA members should be mindful that in addition to serving our clients, we are about the business of building a profession and our actions should reflect this.

• Regulatory Compliance: NAPFA members will strive to maintain conformity with legal regulations.

• Full Disclosure: NAPFA members shall fully describe method of compensation and potential conflicts of interest to clients and also specify the total cost of investments.

• Professionalism: NAPFA members shall conduct themselves in a way that would be a credit to NAPFA at all times. NAPFA membership involves integrity, honest treatment of clients, and treating people with respect.

If your financial advisor is compensated by the investment or insurance company they work for, whose best interests do they really have at heart? Our clients compensate us directly through fees only; therefore our only real incentive is to add a tremendous amount of value to your investment management and financial planning endeavors - first, last, and always!

DFA Funds Advisor

Our Firm is a Dimensional Fund Advisors(DFA Funds) financial advisor in Las Vegas. We deliver our clientele world-class institutional level investment advisor services based on Nobel Prize winning financial, economic & academic theory. Generally speaking: Capital markets work - risk and return are directly related Portfolios are broadly diversified providing reliable exposure to asset classes worldwide Portfolios are engineered through risk dimensions to surpass their benchmarks net of fees Nobel laureates and renowned professors in portfolio & economic theory from the likes of Harvard, Stanford, University of Chicago and Wharton sit on the board of Dimensional Fund Advisors. Perhaps that's why their client list includes organizations such as AT&T, Pfizer, Boeing, CALPERS and many more. Perhaps that's also why access to DFA Funds is limited to an exclusive society of approved Fee-Only financial advisors and institutional money managers - leaving commissioned "financial advisors" and their clients merely wishing...

We believe the investment portfolio of the future is well-balanced, risk managed, broadly diversified, low-cost, highly tax-efficient, and generally mirrors the same structure and strategies that the world's largest pension plans, Taft-Hartley and other endowment managers use. The investment portfolio of the future is here NOW! Why not have your investments managed in the same fashion as large institutions and endowments manage their investment portfolios?

Avoid high cost, hidden commission, tax-inefficient, minimally diversified, actively managed, ineffective and incoherent portfolio strategies without any clear cut direction for the future, own the portfolio of the future now.

Fiduciary

REDROCK WEALTH MANAGEMENT is an independent Registered Investment Advisor firm. As such we put in writing that we honor our fiduciary obligations to you as our client first and foremost.

Other brokers or financial advisor firms have a similar fiduciary responsibility - to the firm they work for! If they claim they're a fiduciary to you and will act in your best interests - ask them to put it in writing...WE DO!

Fiduciary - A financial advisor held to a Fiduciary Standard occupies a position of special trust and confidence when working with a client. As a Fiduciary, the financial advisor is required to act with undivided loyalty to the client. This includes disclosure of how the financial advisor is to be compensated and any corresponding conflicts of interest.

NAPFA believes advisors must receive compensation only from their clients, must disclose any possible conflicts of interest, and must be loyal to the best interests of their clients.

• Compensation - NAPFA members are compensated solely by their clients, and do not receive any outside inducements for recommending investments or financial products. This is the true definition of being a "Fee-Only Advisor".
• Loyalty - An advisor who is loyal to only his or her clients will not be swayed by outside forces to recommend investments with higher commissions or payouts.
• Disclosure - People must understand how their financial advisor is being compensated and whether or not any potential conflicts may impede an advisor's ability to provide truly independent advice. Disclosure must be made before a client works with an advisor or implements any of his or her advice.

When you choose REDROCK WEALTH MANAGEMENT, rest assured you're working with a truly independent Fee-Only financial advisor which embraces our Fiduciary responsibility to each and every client.

Lasvegascfp 19:03, 2 June 2011 (UTC)

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