Difference between revisions of "True Leaf Market"

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==History==
 
==History==
True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek Americans|Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>{{cite web|url=https://catalystmagazine.net/utah-s-mountain-valley-seed-company/|title=Utah’s Mountain Valley Seed Company|first=Katherine|last=Pioli|date=March 1, 2014|magazine=Catalyst Magazine}}</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>
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True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>[https://catalystmagazine.net/utah-s-mountain-valley-seed-company/ Utah’s Mountain Valley Seed Company]</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>
  
 
==Leadership==
 
==Leadership==
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[[File:ParkerGarlitz.jpg|thumb|150px|right|Parker Garlitz, co-CEO]]
 
[[File:ParkerGarlitz.jpg|thumb|150px|right|Parker Garlitz, co-CEO]]
 
[[File:RobbBaumann Profile.jpg|thumb|right|150px|Robb Baumann, co-CEO]]
 
[[File:RobbBaumann Profile.jpg|thumb|right|150px|Robb Baumann, co-CEO]]
The co-CEOs of True Leaf Market are currently:<ref>https://catalystmagazine.net/utah-s-mountain-valley-seed-company/</ref>
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The four co-CEOs of True Leaf Market are currently:<ref>https://catalystmagazine.net/utah-s-mountain-valley-seed-company/</ref>
 
*Robb Baumann
 
*Robb Baumann
 
*Lance Heaton
 
*Lance Heaton
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*Living Whole Foods
 
*Living Whole Foods
 
*Trellis + Co.<ref name=Trellis>[https://www.trueleafmarket.com/collections/trellis-co-new-home Trellis + Co.]</ref> (fermenting supplies)
 
*Trellis + Co.<ref name=Trellis>[https://www.trueleafmarket.com/collections/trellis-co-new-home Trellis + Co.]</ref> (fermenting supplies)
 +
 +
These brands were the results of various acquisitions over the years. The plethora of True Leaf Market brands provides horticulturalists and planters from around the world with various specialized niche products to suit their needs.
  
 
===Mountain Valley Seed Company===
 
===Mountain Valley Seed Company===
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===Bloom Master===
 
===Bloom Master===
''Bloom Master'' is a True Leaf Market brand that includes hanging baskets and many other types of growing supplies.
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''Bloom Master'' is a True Leaf Market brand that includes hanging baskets and many other types of growing supplies. Bloom Master hanging baskets can be used to grow flowers, edible vegetables, ornamental plants, and many other kinds of plants.<ref name=BloomMaster>
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 +
Since True Leaf Market Bloom Master baskets and planters can be easily set up, they are highly well-known among customers for their ease of use and utility.<ref>[https://www.trueleafmarket.com/pages/plug-planting-instructions-bloom-master-planters How to Plant Your Bloom Master]</ref>
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Bloom Master products include:<ref name=BloomMaster>
 +
*Hanging Baskets
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*Planter Box
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*Tree Stand
 +
*Wire Hanger
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*Planter Box Brackets
  
 
===Stack and Grow===
 
===Stack and Grow===
''Stack and Grow'' features specialized growing supplies that allow plants to be stacked.<ref name=StackGrow/>
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''Stack and Grow'' features specialized growing supplies that allow plants to be stacked.<ref name=StackGrow/> These include expandable trays that can be stacked for up to 8 levels.<ref>[https://www.trueleafmarket.com/pages/stack-and-grow-instructions Stack and Grow instructions]]</ref>
  
 
===Living Whole Foods===
 
===Living Whole Foods===
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==Products==
 
==Products==
 
True Leaf Market products include:<ref name=DevourUtah/>
 
True Leaf Market products include:<ref name=DevourUtah/>
*Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)<ref name=DevourUtah>{{cite web|url=http://devourutah.com/index.php/2015/09/11/good-seeds/|title=Good Seeds|date=September 11, 2015|first=Rebecca Ory|last=Hernandez|magazine=Devour Utah}}</ref><ref>[https://www.ksl.com/article/15969723 Mountain Valley Seed]</ref>
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*Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)<ref name=DevourUtah>[http://devourutah.com/index.php/2015/09/11/good-seeds/ Good Seeds (Devour Utah)]</ref><ref>[https://www.ksl.com/article/15969723 Mountain Valley Seed]</ref>
*Sprouting seeds for growing microgreens and other vegetables and plants<ref>{{cite web|url=https://www.kued.org/modern-gardener/stories/growing-microgreens-and-sprouts-part-3-growing-and-eating|title=Growing Microgreens and Sprouts Part 3: Growing and Eating|newspaper=KUED (Utah State University)}}</ref>
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*Sprouting seeds for growing microgreens and other vegetables and plants<ref>[https://www.kued.org/modern-gardener/stories/growing-microgreens-and-sprouts-part-3-growing-and-eating Growing Microgreens and Sprouts Part 3: Growing and Eating (KUED, Utah State University)]</ref>
*Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)<ref name=saltlaketribune>{{cite web|url=https://archive.sltrib.com/article.php?id=51207994&itype=CMSID|title=Microgreens: Harvest for all seasons|first=Kathy|last=Stephenson|newspaper=The Salt Lake Tribune|date=February 18, 2011}}</ref>
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*Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)<ref name=saltlaketribune>[https://archive.sltrib.com/article.php?id=51207994&itype=CMSID Microgreens: Harvest for all seasons]</ref>
 
*Wheatgrass seeds, kits, juicers, and supplies<ref name=wheatgrass/>
 
*Wheatgrass seeds, kits, juicers, and supplies<ref name=wheatgrass/>
 
*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
 
*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
*Mason jar accessories, including fermenting kits<ref name=Trellis/>, home canning|canning supplies, and sprouting lids<ref name=HandyPantry/>
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*Mason jar accessories, including fermenting kits<ref name=Trellis/>, canning supplies, and sprouting lids<ref name=HandyPantry/>
  
The company also sells its products with major retailers and wholesalers, including Costco.<ref>{{cite web|url=https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/|title=Non-GMO trend hits the seed industry|first=Ken|last=Roseboro|date=December 28, 2015|magazine=The Organic & Non-GMO Report}}</ref>
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The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>
  
 
==Community engagement==
 
==Community engagement==
 
===Ginormous Pumpkin Regatta===
 
===Ginormous Pumpkin Regatta===
One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October.<ref>{{cite web|url=https://www.abc4.com/news/local-news/thousands-show-up-for-annual-ginormous-pumpkin-regatta-in-south-jordan/1538444030|title=Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan|first=Jen|last=Gardiner|date=October 20, 2018|newspaper=ABC 4}}</ref>
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One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October.<ref>[https://www.abc4.com/news/local-news/thousands-show-up-for-annual-ginormous-pumpkin-regatta-in-south-jordan/1538444030 Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan (ABC 4)]</ref>
  
 
===Demetrios Agathangelides Scholarship===
 
===Demetrios Agathangelides Scholarship===

Revision as of 19:26, 12 April 2019

True Leaf Market
Type Private
Founded Logan, Utah (1974) by Demetrios Agathangelides
Headquarters
Key peopleRobb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz (company owners)[1][2]
Area servedworldwide
IndustryHorticulture, Agriculture
Productsseeds, microgreens, gardening supplies, sprouting supplies, fermenting and home canning supplies
Contact {{{contact}}}
Reference {{{reference}}}

True Leaf Market is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.[1]

History

True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974[3] by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.[1] The company has since grown and merged with other companies, and has been renamed as True Leaf Market.[4] As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.[1][2] Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.[1]

Leadership

Kaitlin Jones, co-CEO
Lance Heaton, co-CEO
Parker Garlitz, co-CEO
Robb Baumann, co-CEO

The four co-CEOs of True Leaf Market are currently:[5]

  • Robb Baumann
  • Lance Heaton
  • Kaitlin Jones
  • Parker Garlitz

Brands

True Leaf Market brands include the following.[3]

  • Mountain Valley Seed Company
  • Handy Pantry Sprouting[6] (sprouting supplies)
  • Wheatgrass Kits[7] (wheatgrass supplies)
  • Bloom Master[8] (hanging baskets and other growing supplies)
  • Stack and Grow[9]
  • Living Whole Foods
  • Trellis + Co.[10] (fermenting supplies)

These brands were the results of various acquisitions over the years. The plethora of True Leaf Market brands provides horticulturalists and planters from around the world with various specialized niche products to suit their needs.

Mountain Valley Seed Company

Mountain Valley Seed Company, the oldest True Leaf Market brand, was originally founded in 1974.[3]

Handy Pantry Sprouting

Handy Pantry Sprouting provides sprouting products.[6] Handy Pantry has been providing organic sprouting seeds and sprouting supplies for over 40 yeasr,[6] while Handy Pantry Distribution has been supplying retailers for over 25 years.[11]

Products sold under True Leaf Market's Handy Pantry brand include the following.[6]

  • Sprouting Kits
  • Organic sprouting seeds
  • Seed sprouters
  • Organic Sprouting Seed Assortments
  • Seed Assortments
  • Sprouting supplies
  • Sprouting Supplies
  • Wheatgrass Kits (for customers to grow their own wheatgrass)
  • wheatgrass juicers (to make wheatgrass juice)
  • Sprouting books and media

Wheatgrass Kits

WheatgrassKits.com, now part of TrueLeafMarket.com, provides kits for growing wheatgrass.[7]

Bloom Master

Bloom Master is a True Leaf Market brand that includes hanging baskets and many other types of growing supplies. Bloom Master hanging baskets can be used to grow flowers, edible vegetables, ornamental plants, and many other kinds of plants.Cite error: Closing </ref> missing for <ref> tag

Bloom Master products include:Cite error: Closing </ref> missing for <ref> tag

Living Whole Foods

Living Whole Foods

Trellis + Co.

Trellis + Co. provides fermenting equipment and kits.[10]

Products

True Leaf Market products include:[12]

  • Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)[12][13]
  • Sprouting seeds for growing microgreens and other vegetables and plants[14]
  • Kits for microgreens (leaf vegetable|vegetable green, harvested after sprouting as shoots)[15]
  • Wheatgrass seeds, kits, juicers, and supplies[7]
  • Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
  • Mason jar accessories, including fermenting kits[10], canning supplies, and sprouting lids[6]

The company also sells its products with major retailers and wholesalers, including Costco.[16]

Community engagement

Ginormous Pumpkin Regatta

One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October.[17]

Demetrios Agathangelides Scholarship

True Leaf Market also offers scholarships opportunities for students,[18] including the Demetrios Agathangelides Scholarship.[19]

References

External links