Directory:GEMaffair.com

GEMaffair.com
Slogan	Fine Jewelry at Affordable Prices
Type	[[Company_Type:=Private|Private]]
Founded	[[Year_Started:=1990|1990]]
Headquarters	Template:Country data US [[City:=|LargoLargo]], [[State_Name:=Florida|Florida]], [[Country_Name:=United States|USA]]
Key people	[[Key_Person1:=Michael Jansma|Michael Jansma]], CEO Katy Culbertson, Marketing
Industry	[[NAICS_Code1_Title:=Retail|Retail]] [[NAICS_Code2_Title:=Jewelry|Jewelry]]
Revenue	20 Million +
Employees	11 (2007)
Contact	PO Box 1900 Largo, FL 33779-0000 800.471.GEMS [http://www.GEMaffair.com GEMaffair.com website]
Reference	NAICS: 32311, 32312 Region: [[Region1:=South East|Tampa Bay]] Latitude: 27.95923" Longitude: 82.787476"

GEMaffair.com specializes in selling fine jewelry at affordable prices. The company, located in Largo, Florida was founded in 1990 by entrepreneur, Michael Jansma. In 1996, Jansma partnered with Amazon.com and moved his business online. Since the transition, GEMaffair.com has sold over twenty million dollars in precious metal jewelry, becoming the most trusted name in e-jewelry sales with the lowest return rate in the industry.

GEMaffair.com's popularity is due largely to their extensive inventory of fine jewelry for both men and women sold at extremely low prices. By purchasing from wholesalers all over the world, the company is able to offer the same pieces as their competitors at 50-70% off the retail price. All of the jewelry sold from GEMaffair.com is guaranteed by Amazon.com's A to Z Guarantee and is backed by BuySafe.com. Coupled with the company's innovative and proactive customer outreach program with a presence on social media sites like Twitter.com, Facebook.com, MySpace.com, and LinkedIn.com, GEMaffair.com has quickly become the world's best source for fine jewelry online.

History

GEMaffair.com started business in 1990 in Largo,Florida . As the business grew, owner and founder, Michael Jansma decided to create a website for the business in order to reach more people. In 1996 the company moved its vast gemstone jewelry and watch inventory online. Jansma not only created a parent site for his company, but also began selling gemstone and diamond jewelry on Ebay, Property Room, and DOBA.

The company was one of the first to utilize Amazon.com's Seller Central service. As their relationship grew, GEMaffair.com helped to shape the way Seller Central is used. Jansma and his company's contributions to the site were most recently cited in Brad and Debra Schepp's Internet selling tutorial book called Selling with Seller Central. The book, set for release in early 2009, details GEMaffair.com's collaboration with Amazon and outlines how others can integrate the same practices into their online retail businesses. In addition to the company's success with Amazon.com, GEMaffair.com was one of the first Power Sellers on Ebay and continues to enjoy continued growth with the powerful online auction house.

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News

GEMaffair.com was recently covered by the National Jeweler Network for their innovative customer outreach program headed by CEO, Michael Jansma.

Photo gallery

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Map

<googlemap lat="27.95923" lon="-82.787476" zoom="11"> 34.443333, -104.725, Largo, NM, USA 27.916647, -82.78766, Largo, FL, USA </googlemap>

External links

• GEMaffair.com

• GEMaffair.com's Blog

• GEMaffair.com on Twitter

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