Directory:Seth Godin

Seth Godin is the author of more than seven books that have been bestsellers around the world. His books include Purple Cow and All Marketers Are Liars. He was the founder of Yoyodyne, the Net’s first direct marketer, and was formerly VP of Direct Marketing at Yahoo! His new gig is called Squidoo.

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• EVERYONE’S AN EXPERT (ON SOMETHING)

THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less.

This is a book about focus and meaning. Feel free to share it.

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• Flipping the Funnel Give Your Fans the Power to Speak Up

Turn strangers into friends.

Turn friends into customers.

And then... do the most important job:

Turn your customers into salespeople.