Secret Marketing Strategies Volume 21

1. The "No Skills" Strategy

The "how anyone with no (topic) skills can..." strategy tells your prospects that even they can use your product to gain their desired benefits. It also tells them that they don't need any special training or skills.

2. The "Don't Share" Strategy

The "(no.)% of all (topic) experts won't ever share this with you..." strategy tells your prospects that they are missing out on an important piece of information. They will want to buy your product in order to find out about it.

3. The "Avoid Mistakes" Strategy

The "(no.) mistakes you must avoid to..." strategy tells your prospects they must purchase your product in order to not to make those mistakes. People don't want to make mistakes that could jeopardize their desired benefit.

4. The "A Few Minutes" Strategy

The "in the next few minutes you're going to..." strategy tells your prospects that in just a few minutes you are going to reveal a valuable piece of information or tell them how to get their desired benefits.

5. The "That's False" Strategy

The "nothing could be further from the truth..." strategy tells your prospects that whatever they heard about a certain piece of information isn't true. You could present them with some convincing evidence why your product can help.

6. The "Difference" Strategy

The "the difference between (person/business) and (no.)% of other (person/business) is..." strategy tells your prospects why you or your business is better than most of your competition. You could show them some proof which is beyond doubt why you or your business is better.

7. The "Famous People" Strategy

The "my client list includes (celebrities, experts, etc.)..." strategy tells your prospects that even the top people in your particular field purchase your product. People will think if those types of people buy, they should too.

8. The "Fast Use" Strategy

The "the best part is (topic or product) takes minutes to implement..." strategy tells your prospects that your product won't take long to use or work. People are busy and want things to as work quickly as possible.

9. The "Begging" Strategy

The "after a lot begging I finally convinced (person) to reveal..." strategy tells your prospects that someone will give you some closely guarded information. The information can be part of your product or a bonus product.

10. The "Sneaky" Strategy

The "I'll show you a sneaky way to use..." strategy tells your prospects that your product will teach them a clever, covert way to gain their desired benefits. People like to gain an advantage to improve their lives.

11. The "Big Caution" Strategy

The "why you should never (the action)..." strategy tells your prospects that they will learn why they should use caution doing a specific task. You could also relate it to them using your competitor’s product.

12. The "Repetition" Strategy

The "here's exactly what you get when you purchase..." strategy tells your prospects a brief, persuasive summary of everything you told them they would get early in your ad copy. Repeating the major benefits of your product package can increase your sales.

13. The "Price Takedown" Strategy

The "the price of (product) isn't even $(no.) Or $(no.). Or even $(no.). It's only $(no.)..." strategy tells your prospects how reasonable the original price is for your product but you just keep lowering it. People get excited when the price just keeps going down and down.

14. The "This Or This" Strategy

The "you can either do nothing and (bad result) or you could (good result)..." strategy tells your prospects purchasing your product is better than not purchasing your product. It also gives them a choice. Most people won't choose to keep doing something which makes their situation bad.

15. The "Just One" Strategy

The "just sell one of these products and you are in profit..." strategy tells your prospects that even if they purchase your whole package of products, they can make their money back by selling just one of the products. Of course you would be offering full resell rights to the products.

16. The "Stop And Start" Strategy

The "isn't it time you stopped (bad action) and started (good action)..." strategy tells your prospects that if they keep doing what they are doing, they will never get their desired benefit. It tells them they can get their desired benefit by buying your product.

17. The "Why Do That?" Strategy

The "why manually (the action) when it can be done automatically..." strategy tells your prospects that your product will make their lives easier. They will be able to gain their desired benefit with little or no effort.

18. The "Is Free Better?" Strategy

The "be forewarned there are many free (product types) out there. But you only get what you pay for..." strategy tells you prospects that they can get similar products for free but they are low quality. You are building trust by being honest and selling your product at the same time.

19. The "Powerful" Strategy

The "this simple but powerful (product type) will help you..." strategy tells your prospects that even your very basic product can be effective enough to give them the results they want. People don't want products that are hard or complicated to use.

20. The "Don't Know" Strategy

The "learn what (no.)% of all people don't know..." strategy tells your prospects that if they purchase the product, they will learn some rare information. They will gain an advantage over their peers or competitors.

21. The "No Show Off" Strategy

The "not to brag, but I..." strategy tells your prospects that you aren't bragging about the fact that you have achieved or overachieved gaining your desired benefits. You could tell them if you can do it, they could too if they just purchase your product.

22. The "Live Alone" Strategy

The "can you live with yourself if..." strategy tells your prospects to think about the future if they decided not to gain their desired benefits. Just tell them that your product can change all of that.

23. The "Can I?" Strategy

The "can you really (your product's benefit)? the answer is yes..." strategy tells your prospects a question they would likely have asked themselves or other people before. Once you tell them "yes," back it up with unquestionable proof that your product works.

24. The "I Know" Strategy

The "besides myself, I personally know dozens of people who are..." strategy tells your prospects that not only you are gaining benefits from your product but so are people you know personally. You could list a couple of those people's testimonials below that type of statement.

25. The "Learning Works" Strategy

The "after years of testing, I've learned what works and what doesn't..." strategy tells your prospects that you have finally developed a product that works. People will place a value on your time and effort.

26. The "Waste Your Time" Strategy

The "I wouldn't waste your time (gaining the benefit) unless you..." strategy tells your prospects that they would be just wasting their time trying to improve their life without your product. It's simple persuasion, people really value their time.

27. The "I'm Not Wrong" Strategy

The "now don't get me wrong, these are great products but..." strategy tells your prospects that your competition’s products are good but yours is better. You need to tell them some credible facts that back up your claims.

28. The "Uncomfortable" Strategy

The "you may not be completely comfortable using my product..." strategy tells your prospects that your product is so effective that it will give them an unfair advantage. You could tell them that other people and their competitors will be angry, envious and jealous.

29. The "Fresh Brain" Strategy

The "buy now while it's still fresh in your mind, it will only take a minute..." strategy tells your prospects that if they leave now and put off purchasing your product today, they could forget. If they are going to leave because they are in a hurry or busy, they may think "well it will only take a minute."

30. The "First Place" Strategy

The "fast action bonus, the next (no.) people that order get..." strategy tells your prospects if they are one of the first to order, they will get a bonus. It creates urgency and a fun competition for being one of the first.

31. The "Two Uses" Strategy

The "use them yourself or make money selling them..." strategy tells your prospects they will have more than one use for your product. They can gain their desired benefit and make their investment back by promoting your product.

32. The "Factual People" Strategy

The "according to a recent study, it is estimated that (no.)% of people..." strategy tells your prospects that you have actually tested and have proof for your product claims. People are usually persuaded more by facts than opinions.

33. The "Keep In Mind" Strategy

The "while reading this sales letter, please remember to..." strategy tells your prospects what to actually think about when reading and viewing your sales letter. You want to remind them to think about the benefits of your product or how it will improve their life.

34. The "Searching" Strategy

The "if you've been searching for an opportunity to (the benefit), this is exactly what you've been looking for..." strategy tells your prospects that your product will give them the benefits they have been endlessly hunting for. It usually takes people awhile to find the perfect product that actually works.

35. The "Are You Ready?" Strategy

The "are you ready to (the benefit)...? If you answered yes, then this may be the most important letter that you'll read..." strategy tells your prospects to mentally answer yes to the question and persuades them to be open to your sales letter.

36. The "Face It" Strategy

The "let's face it, the (topic) is changing all the time..." strategy tells your prospects that in order to gain or maintain their desired benefits, they need to buy your product. Some markets and industries are constantly changing at lightning speeds, which means they need new products.

37. The "I Spent" Strategy

The "I spent $ developing (your product) but I'm going to offer it to you for much less than that..." strategy tells your prospects that they can buy your product for a mere fraction of what it cost you to create.

38. The "You Do, I Do" Strategy

The "I want to see you succeed because when you do, I do..." strategy tells your prospects that it will help your business if they gain their desired benefits. You could get order pulling testimonials and positive word-of-mouth marketing.

39. The "Worth More" Strategy

The "these free bonuses are worth more than double your investment in (your product)..." strategy tells your prospects they are getting a great bargain. In a way, you are telling them they are actually making money by purchasing your product.

40. The "Keep It Anyway" Strategy

The "even if you ask for a refund, the bonuses are yours to keep..." strategy tells your prospects that even if they don't like your product, they will at least get some products for free. It justifies the time they take to try out your product.

41. The "No, No, No" Strategy

The "no hidden fees, no monthly fees, no set up fees and nothing else you ever have to buy..." strategy tells your prospects that they will only have to pay a one-time fee for your product. People hate spending money on fees that they think businesses add on for no real reason.

42. The "Cost You" Strategy

The "there has been a major change of (topic) that has cost (your target audience) thousands..." strategy tells your prospects if they don't purchase your product, it could cost them a lot of money or profits. People like to avoid losing money and will see your product as the solution.

43. The "Thinking" Strategy

The "you're probably thinking that (a negative buying thought)..." strategy tells your prospects that you know they are reinforcing their buying defenses as they read your ad copy. Most people that read ads do that. They will be surprised that you know what they are thinking and listen to your offer.

44. The "Less And More" Strategy

The "you'll be spending less time on (negative actions) and more time concentrating on (positive actions/benefits)..." strategy tells your prospects that your product will not only save them time but also save time from frustrating tasks or feelings.

45. The "Everyone Buys" Strategy

The "I wanted to make sure that it would be available to everyone at a very affordable price..." strategy tells your prospects that even they can afford your product. If they can't, they may find a way to purchase it anyway to be on the same level as everyone else.

46. The "Total It Up" Strategy

The "see the retail value of each product - see the package is worth at least $(no.)..." strategy tells your prospects the value of each product and shows them the total value. You could use a professional price chart table on your web site.

47. The "What's The Catch?" Strategy

The "so what's the catch? Why am I almost giving this product away?..." strategy tells your prospects why your product price is so low. Sometimes people think low priced products are junk so you need to give them a believable reason why your price is so low.

48. The "Don't Wait" Strategy

The "don't wait another second as I may just pull the bonuses (worth $) at any time..." strategy tells your prospects that they may miss out on the free bonuses if they don't order now. It will be hard for people to walk away without ordering if they really like your bonuses.

49. The "Compatible" Strategy

The "it's 100% compatible and flexible..." strategy tells your prospects that your product is compatible with other targeted things that they own. It also tells them that they will have control over how they use the product.

50. The "Yes, I Agree" Strategy

The "Yes! I am taking advantage of this special introductory offer..." strategy tells your prospects to agree to ordering your product and that your low price or special offer is only good for a short time at the beginning of your product launch.