Secret Marketing Strategies Volume 29

1. The "Comprehend This" Strategy

The "discover the power of this little understood..." strategy tells your prospects that many people do not comprehend a certain beneficial feature of your product. People like to learn about things they don't know about if it will benefit them in some way.

2. The "They're Successful" Strategy

The "ever wonder why (a famous person's name) is so successful..." strategy tells your prospects that your product helped the experts or celebrities gain a targeted benefit. People will assume if they purchase your product, they could be famous or successful at something too.

3. The "One Time Instructions" Strategy

The "you only need to go through the instructions once and it will become second nature to you..." strategy tells your prospects they will be an expert after using your product for the first time. People don't like to read a set of instructions many times over in order to gain their desired benefit.

4. The "Rare Company" Strategy

The "only (no.) in (large no.) people know this..." strategy tells your prospects a very small percentage know about a beneficial aspect or a piece of important information of your product. People will realize if they purchase it, they will be in rare company.

5. The "Don't Read" Strategy

The "if you're not interested in (your product's benefit) please don't read this..." strategy tells your prospects that they will feel ignorant for not reading your sales letter if they are in the least bit intrigued by it. You could also feature benefits like deep discounts, free shipping, friendly customer service, etc., instead.

6. The "Experts Don't Know" Strategy

The "discover the myth about (something that will support your product), even most experts don't know about it..." strategy tells your prospects that there is a myth that could be stopping them from improving their life. You also won't make them feel bad about knowing it because even the most authoritative figures don't know about it either.

7. The "You Think You Do" Strategy

The "learn the most important (piece of info) and it has nothing to do with (something they would assume)...” strategy tells your prospects they may think they know about your product's benefits but they really don't. Of course you would need to list the most common thing your prospects would assume about your statement.

8. The "Reverse Guarantee" Strategy

The "if you keep trying to (one your product's benefit) without knowing this, I guarantee you'll (a negative effect)..." strategy tells your prospects this is something important they need to know in order to gain their desired benefit. You are also promising they won't gain it without purchasing your product. It's like a reverse guarantee.

9. The "Magic Wand" Strategy

The "just (take a specific action) and hey presto...you'll (your product's benefit)..." strategy tells your prospects your product will literally work instantly, like magic. Most people wish they could just wave a magic wand to improve their life.

10. The "Pennies" Strategy

The "what if (no.) cents a day was all that was holding you back from (your product's benefit)..." strategy tells your prospects that only pennies are keeping them from reaching their goals. You would just have to divide up your product's cost over a week, month or year. You could also compare the amount to how much they would spend on ordinary things each day, like soda pop, coffee, newspaper, etc.

11. The "It's Not Easy" Strategy

The "it's not as easy as it seems, but the payoff is huge..." strategy tells your prospects that gaining their desired benefit isn't easy but your product will not make it quite so hard on them. It shows you are being up front and honest with them (ex. most people know that losing weight is hard). You just need to keep stressing the positive outcome they will get from using your product.

12. The "Don't Copy Them" Strategy

The "most (type of people) fail at (your product's benefit), please don't make the same mistake..." strategy tells your prospects that doing the same things as other people keeps them from reaching their goals. They will realize what they are doing wrong and want to do something about it so they are not like the others.

13. The "This Steps Important" Strategy

The "(no.) easy steps to (your product's benefits), leave step (no.) out and you could (a negative effect)...." strategy tells your prospects that they will get step-by-step instructions with your product to gain their desired benefit. But they are warned that if they leave out a critical step it could make their life worse. It warns them not to try to gain the desired benefit without purchasing your product or by going with someone else.

14. The "1,2,3" Strategy

The "it's as easy as 1, 2, 3 (or A, B, C)..." strategy tells your prospects that you are comparing gaining their desired benefit with your product to something really easy like counting. You could even list some easy little steps beside each number or letter. (ex. 1. (do this), 2. (do this,) 3. (do this), etc.)

15. The "Don't Overuse It" Strategy

The "yes, it works like crazy but just don't overuse it..." strategy tells your prospects that your product works so well that it's addictive and they could possibly abuse it. You could use a little reverse psychology and tell them to purchase it at their own risk.

16. The "Funny But True" Strategy

The "(your product's unbelievable benefit), don't laugh, it really is true..." strategy tells your prospects you expect them not to believe your product claims. They will know that you know they may not believe your offer. They will assume what you’re saying is true because you wouldn't want to reveal that you know your product results are far-fetched.

17. The "Family Testimonial" Strategy

The "my husband finally has (your product's benefit), thank you (your business name)..." strategy tells your prospects that an actual family member or friend of one of your customers gave you a testimonial for your product. They will actually start to imagine the benefits that their own family members or friends will receive from them purchasing your product.

18. The "Tiny But Huge" Strategy

The "learn why such a seemingly insignificant thing can make a huge difference..." strategy tells your prospects that taking your product for granted or ignoring your sales letter could be a big mistake. They will be curious to know how your insignificant product or information could improve your life.

19. The "Empty-Handed" Strategy

The "please don't leave empty-handed..." strategy tells your prospects that you have another offer for them in case they decide not to purchase your main product. You could place the ad at the end of your sales letter, on an exit pop up or on a full exit page. It could be a one time offer for another product(s), a freebie that has ads in it, an affiliate product you promote for commissions or a free subscription to your e-zine.

20. The "Face Your Problems" Strategy

The "are you currently facing any of the following problems (the list of problems your product can help to fix)?..." strategy tells your prospects if they have any of those problems, they may need to purchase your product. You could also tell them after the list of problems that if they have one or more of the following problems, then this will be the most important letter they'll ever read.

21. The "Inspect This" Strategy

The "I encourage you to inspect this letter very carefully before you decide to (your product's benefit)..." strategy tells your prospects that you want them to be absolutely sure they won't waste their money on your product. People will assume you’re not just out to get their money and you are looking out for their best interests.

22. The "Same Challenges" Strategy

The "I faced the same challenges that you are facing now and understand your problems..." strategy tells your prospects that you faced the same problems they did once before you used your own product. They will be more persuaded to buy from someone who was once in their shoes.

23. The "Problem-Free" Strategy

The "(your prospect's problem) is going to be a thing of the past because now, I am going to help you..." strategy tells your prospects that your product will help put their problems behind them. Most will be interested in investing in a problem-free future.

24. The "Up The Commission" Strategy

The "refer 10 customers = ($)a month, refer 50 customers = ($) a month, etc..." strategy tells your prospects that if they join your affiliate program, they could potentially earn a nice monthly income and eventually quit their jobs or have extra money for the finer things in life. Your affiliate program will also give them justification for buying your product because they will get their money back.

25. The "For The Long Haul" Strategy

The "if you're looking for a quick fix then this isn't for you..." strategy tells your prospects to wonder why you would say such a thing when you're trying to make money and sell them a product. You can tell them later that your product will give them a viable long-term solution for their problem.

26. The "Listen To This" Strategy

The "listen to this (you reading your sales letter), if you can't hear it, turn up your speakers..." strategy tells your prospects that they won't have to sit and read your sales letter, they can just listen. Most people read all day long - from print publications to web sites. Sometime they just want to sit back and rest their eyes.

27. The "Some Day" Strategy

The "are you one of those people that say, ‘Some day, I'm going to (your product's benefit)’..." strategy tells your prospects that day may never come unless they purchase your product. You just need to motivate them to stop procrastinating and take that beneficial step today.

28. The "Labeling" Strategy

The "warning: this material is definitely not suitable for people that are (a negative label)..." strategy tells your prospects that they don't want to be labeled that way and read your sales letter. If they want to be known as the opposite of your specific label, they will likely purchase your product.

29. The "You Don't Have To Be" Strategy

The "let me repeat: you do not have to be a (type of person) to (your product's benefit)..." strategy tells your prospects they don't have to have any specific skills, ability, training and/or knowledge to use your product. The type of person could be an expert, athlete, MBA, college graduate, rocket scientist, etc.

30. The "Won't Cost A Dime" Strategy

The "why this product won't actually cost a dime..." strategy tells your prospects that there is a way to get your product for free and they may read the rest of your sales letter and buy. Tell them they will get the full duplication and resell rights to your product and all they will have to do is sell just one at the same price.

31. The "Recoup Your Investment" Strategy

The "there are (no.) ways to recoup your entire investment, there's no risk..." strategy tells your prospects there are plenty of ways to get your product for no cost. You could tell them they could join your affiliate program, sell it at an online auction if they don't like it, ask for a refund, give it to a friend as a present and it will save them from buying a gift, etc.

32. The "$1 Marriage" Strategy

The "how to get started for just $1.00..." The strategy tells your prospects they won't be required to pay a huge up-front fee to start the process of gaining their desired benefit. You will get their payment information and can charge them for the full amount in, like, 30 days. Plus, it makes them make a stronger commitment than just offering a 30-day trial.

33. The "Until You Read This" Strategy

The "why you shouldn't spend another penny on (your type of product or benefit) until you read this..." strategy tells your prospects that they could be making a big mistake purchasing from your competition. They will definitely be persuaded to read your sales letter and see your reasons.

34. The "Copycat Cons" Strategy

The "don't be fooled by copycats who have no proof that their product works..." strategy tells your prospects that your product is the original and your competition's products are just cheap clones. They will realize that you have actual evidence to show that your product works.

35. The "Lost My Mind" Strategy

The "my friends, family and associates think I've lost my mind..." strategy tells your prospects that you did something crazy for them to question your sanity. It could be that you’re offering a super low price, tons of bonuses, a strong guarantee, etc.

36. The "Your Biggest Questions?" Strategy

The "what are your biggest questions about (something related to your product)?..." strategy tells your prospects you are about to tell them the answers to their questions. Your answers need to back up your product claims and persuade them to buy.

37. The "Angry Competition" Strategy

The "my competition is fully enraged over how low I'm selling my products for..." strategy tells your prospects that they won't find a lower price at your competition's place of business. You could even give them a little more detail or show them copies of the hate and flame messages that you've received from them. Why would they want to ever buy from a crybaby?

38. The "Loyalty Discount" Strategy

The "I'm giving a 50% discount to anyone that has purchased any of my own past products or affiliate products for the next (no.) days..." strategy tells your prospects that if they have been active customers, they will have a lower price than the freebie seekers. They may even end up buying at the full price because they see how well you treat your customers.

39. The "Just Read And Save" Strategy

The "I could charge you well over ($) for this strategy but I'll reveal it to you for no cost towards the end of this letter..." strategy tells your prospects that they could save a ton of money just by reading your sales letter. They will be inquisitive about what the strategy is and why you are giving it away for free.

40. The "I'm Not Lazy" Strategy

The "the successful people take action, unsuccessful people are lazy and complain about everything..." strategy tells your prospects if they want to be successful in gaining their desire benefit, they need to take action and purchase your product. People don't want to be labeled lazy or be considered a complainer who never does anything about their problems.

41. The "Idea" Strategy

The "bonus: get free access to my private, members only mastermind group..." strategy tells your prospects if they purchase your product, they'll get to brainstorm and discover new ideas with you and the rest of your members. Most people know it only takes one good idea to improve their life.

42. The "Promotional Reward" Strategy

The "if you promote my site and sell over (no.) products, I will promote your product..." strategy tell your prospects that they will be rewarded for being a productive affiliate. They may want to purchase your product to know how best to present it to their own prospects.

43. The "Only One Sale" Strategy

The "I’ll give you 100% of the first sale commission to make your investment back instantly..." strategy tells your prospects they only need to make one sale and your product will cost them absolutely nothing. It will literally remove any concerns they may have about the price of your product.

44. The "Whisper In The Ear" Strategy

The "psst...do you want to learn a secret about (your prospect's benefit)?..." strategy tells your prospects they are about to learn a closely guarded piece of information. The 'psst' will grab their attention because you don't see it often in the written word and people assume a hush, hush secret usually follows it.

45. The "Offensive" Strategy

The "beware: if you are easily insulted, then do not read this..." strategy tells your prospects to wonder how your information could possibility offend them. It will make them nosy and want to read the rest of your sales letter. It also uses some reverse psychology by telling them not to read your ad. Just make sure your offensive information will influence them to purchase your product.

46. The "Give You A Hint" Strategy

The "I have a secret, important message to send you on (date). Can't wait? I'll give you a hint..." strategy tells your prospects to be prepared to read your message on your selected date and gets them intrigued about it. The hint could be a riddle, some initials, sentences with words left out, etc.

47. The "Cheap Future" Strategy

The "it's cheap because I know if you like it you'll buy more products from me in the future..." strategy tells your prospects a very good reason why your product is so much cheaper than your competitions. You should always have a believable reason why if your price is considered very low because people may mistake your product as being junk.

48. The "They'll Tell You" Strategy

The "ask (no.) out of 100 (experts in your niche) and they'll tell you..." strategy tells your prospects almost every expert in your market recommends or gives supporting information about your product. You could even bet them that an expert they know will back up your product, tell them to ask him or her.

49. The "Betting" Strategy

The "I bet you're in the same situation I was, assuming it's not important to (your product's benefit)..." strategy tells your prospects that they should consider looking at your proof and bet them they will change their mind. You could also show them beneficial pictures of your life before and after using your own product.

50. The "Bonus Buildup" Strategy

The "I'll be adding a new bonus every day for a (week/month)..." strategy tells your prospects that they will get future bonuses after they buy your product. Plus the more bonuses you add, the more it will persuade the people that aren't quite sure about purchasing yet. You could give them a persuasive hint about each bonus and keep the bonuses a mystery to build excitement.