Secret Marketing Strategies Volume 30
1. The "To The Point" Strategy
The "I'm going to get right to the point..." strategy tells your prospects you are simply going to tell them what your product is and how it works without all the hype. They will assume you won't be using any pressure tactics and you'll allow them to come to their own conclusion about how your product can improve their life.
2. The "Paragraph Branding" Strategy
The "remember what I said a few paragraphs ago?...." strategy tells your prospects to read one of your product's benefits again. When people read something over and over it gets programmed in their brain and will influence them to buy. It's like you are branding your product again and again within your ad copy.
3. The "Stacks Up Well" Strategy
The "as you can see (your product's name) stacks up well against the competition... " strategy tells and shows your prospects a comparison chart of your product up against your competition’s product. It lets them take a more detailed look at some of the benefits and features of your product and similar products.
4. The "Instant Split" Strategy
The "you'll get paid instantly to your (account name) account..." strategy tells your prospects that your affiliate program offers instant split payments. They will like the fact that they will be rewarded immediately for every sale they refer. They will also be motivated to keep promoting your product.
5. The "One Shot" Strategy
The "you only get one shot to (your product's or bonuses' benefit)..." strategy tells your prospects they will have only one chance to purchase your product or bonuses and then it will be gone forever. You could sell that particular version of your product package for a limited time and limit the number of copies you will sell.
6. The "Eavesdrop On Me" Strategy
The "eavesdrop on my secret conversations with top (types of experts)...” strategy tells your prospects they can call in and hear you and other experts if they register for your teleseminar. People will assume they will hear some free strategies that could improve their life. You could of course promote your product at the end of the call. Just make sure your conversations back up your product benefits.
7. The "Un-Everything" Strategy
The "it's unscripted, unedited, uncut, uncensored, unrecorded, unrehearsed..." strategy tells your prospects that your audio or video product is live or was recorded live and will be presented without editing. People will be interested because they may hear some information that should be off-the-record. It may give them an advantage for reaching their desired goals.
8. The "Give Up" Strategy
The "I was ready to give up for good until something changed my life forever..." strategy tells your prospects that if they are ready to throw in the towel on gaining their desired benefit, your product could be the answer. They will assume since you were ready to give up, you totally understand their situation and would steer them in the right direction.
9. The "Gift Giving" Strategy
The "you also can send this gift to (no.) of your friends or family members..." strategy tells your prospects that you care about their friends and family too. People like to give gifts to people they love and care about. Of course, you should include your product ad somewhere on the freebie. It will send your advertising all over the Internet using a ‘tell a friend’ script.
10. The "Vacation" Strategy
The "see a picture of me while I was on my vacation..." strategy tells and shows your prospects personal pictures of you and the benefits they could enjoy as a result of owning your product. A vacation photo could be used for money-making products, losing weight products, cosmetic products and anything else related to a taking a vacation.
11. The "Don't Get Confused" Strategy
The "don't confuse this with (your competition's product or a type of product)..." strategy tells your prospects that your product isn't what they assume. They will want to read your sales letter to know exactly why. For example, don't confuse this with MLM, don't confuse this with the imitations, etc.
12. The "Trick Or Treat" Strategy
The "this is not some trick..." strategy tells your prospects that you aren't going to con them into ordering something they don't want by giving them a freebie. Most people in the past have signed up for free "how to" information that doesn’t give all the promised benefits without them having to buy something else, like an up-sell offer.
13. The "Time Limited Recording" Strategy
The "we have received many messages from people that weren't able to make the call so..." strategy tells your prospects that you recorded the call so they could listen to it at their leisure. You could also tell them it will be up for only a few days to create more urgency for them to listen to it sooner and possibly purchase your back-end product.
14. The "Keep Dreaming" Strategy
The "just keep daydreaming that you'll (your product's benefit), which won't happen unless you take action..." strategy tells your prospects that the only way they’ll gain their desired benefit is do something about it. Tell them how easily they can make their dreams come true if they just order your product.
15. The "You're Privileged" Strategy
The "this is for (owner’s name) prospects only..." strategy tells your prospects that they have privileges that other people don't have because they were smart enough to be the owner's prospect. The target offer could be for a discounted price, a freebie, extra bonuses, etc.
16. The "Ship Or Sink" Strategy
The "get free shipping on all orders placed by (date)..." strategy tells your prospects if they are remotely interested in your product, they should buy now to save money on shipping costs. Another idea is to offer free, faster shipping times to people that spend over a certain dollar amount.
17. The "It Starts Low" Strategy
The "the price starts low at ($) and goes up (no.) cents every (no.)(minutes/hours)...” strategy tells your prospects that they have very little time to order before the price goes up. This type of sale creates more urgency than sales that are for a few days or weeks.
18. The "More Sold, More Gold" Strategy
The "first (no.) packages are ($), the second (no.) packages are ($), etc..." strategy tells your prospects that if they order sooner, they will save money. You could even have a live countdown on your web site of how many packages are left till the price goes up.
19. The "Everyone, Anyone" Strategy
The "we have customers from all walks of life, and from over (no.) countries worldwide..." strategy tells your prospects it doesn't matter who they are or where they’re from. People sometimes stop themselves from purchasing certain products because of the situation they are in or because they have limiting beliefs.
20. The "Idiot" Strategy
The "even a complete idiot could (your product's desired benefit)..." strategy tells your prospects that they don't have to be smart or intelligent to use your product. People will assume they will get even more benefits out of your product because they likely won't consider themselves to be a complete idiot. For example, ‘If a complete idiot can do it, I surely could.’
21. The "No One's Left Out" Strategy
The "we have a newbie quick start guide and instructions..." strategy tells your prospects even though your product was made for experts or professionals, you have information that even beginners can understand. You'll be able to sell to both kinds of people, which increases your market share.
22. The "End Of An Era" Strategy
The "the days of (a negative action) are over, (your product’s name) will do (no.) percent of the work for you..." strategy tells your prospects that your product will relieve them of doing a frustrating maneuver. The higher your percentage, the higher the chance they will likely purchase your product.
23. The "We Listen To You" Strategy
The "major update: backed by popular demand we just upgraded (your product's name) with (a certain feature/benefit)..." strategy tells your prospects that you just improved your product. People will assume you took the advice of your current customers. They will like the fact that you listen to your customers’ requests.
24. The "Categorization" Strategy
The "do you fit any of these categories (a list of your prospect's known problems)?..." strategy tells and reminds your prospects of all the possible negative situations they have in their life without your product. You just need to prove that your product will lift the weight off their shoulders.
25. The "You Only Live Once" Strategy
The "well, how much is this going to cost me? Look, if you have to ask that then you are not that serious about improving your life..." strategy tells your prospects that they shouldn't let price get in the way of them reaching their goals. Tell them they can always make more money but they only live once.
26. The "Argue And Fight" Strategy
The "(another expert) and I got into a huge argument the other day about (something related to your product)..." strategy tells your prospects that there is a major fight brewing that could affect their desired benefits. People are attracted to controversy and want to hear about the drama and results of it.
27. The "In A Hurry?" Strategy
The "if you are in a rush, click here now (your web site address)..." strategy tells your prospects if they are busy or in a hurry, they don't have to read your message but can just go straight to the web site. Some people don't have time to read all the hype and rather just read all the details at once on your web site.
28. The "Fill-The-Blank" Strategy
The "discover how to ____ in ____ days..." strategy tell your prospects the basics of one of your product benefits and makes them curious as to what should be filled in the blanks. They will likely want to visit your web site or purchase your product to find out.
29. The "Your Last Warning" Strategy
The "you can't complain about the fact that you didn't have a chance to buy because this is your (no.) warning..." strategy tells your prospects there isn't much time left to purchase the limited supply of your products. People will register the thought about missing out on a past product they didn't buy and kick themselves for it. Just that memory alone could persuade them to buy.
30. The "Don't Trust Me" Strategy
The "then don’t ever trust me again..." strategy tells your prospects you must be telling the truth about your product because you are laying your honesty on the line. You could tell them if your product doesn't help them gain their desired benefit, they never have to visit your web site again or read your messages.
31. The "Bought Everything?" Strategy
The "have you searched high and low for (your product's benefit) and gone into debt buying every new product that comes out, only to find that all of them failed?..." strategy tells your prospects to read on if they mentally answered yes. You will need to present strong evidence that your product is the solution and won't be like all the others they've bought in the past.
32. The "Do Something About It" Strategy
The "don't sit around waiting for someone to solve your problems, do something about it..." strategy tells your prospects that your product will help them solve their problems without other people's help. You can tell them you've done all the work for them, they just need to invest a little money.
33. The "Bandwidth Limit" Strategy
The "sorry the server crashed, here it is the web site again..." strategy tells your prospects that tons of people are interested in your offer and the web site exceeded its bandwidth. You can apologize and give them another chance to view your offer. You can tell them they won't be wasting their time because you switched to a different server.
34. The "A Tiny Percent" Strategy
The "(no.)% of all the work has already been done, just finish the remaining (no.)% by just following these easy steps..." strategy tells your prospects that they should purchase your product, follow the directions and experience the rewards. People will realize that getting the remaining percent isn't that difficult to gain their desired benefits.
35. The "They Charge More" Strategy
The "just imagine how much a (type of professional) would charge you..." strategy tells your prospects that your lower priced product will eliminate the need for a trained expert. For example, your cheaper product could save them money on hiring a repair man, lawyer, consultant, electrician, mechanic, ghost writer, etc.
36. The "Negative Or Positive" Strategy
The "would you like to go through all the (negative effects) or enjoy all the (positive effects)?..." strategy tells your prospects to make a choice between a good or bad experience. Of course you would persuade them that your product will give them the positive effects. It could be saving them from moving, saving time, being successful, etc.
37. The "Ticked Off" Strategy
The "I just ticked off a bunch of (type of experts/competition in your niche)..." strategy tells your prospects to wonder why all these other professionals would be so mad at you. Of course it would be because your product is so much better than theirs. You can tell them you revealed their closely guarded secrets and they are boycotting your web site, bad mouthing you, sending you threatening letters, etc. You will really get your prospects’ attention.
38. The "In The Long Run" Strategy
The "you can't afford not to own (your product's name)..." strategy tells your prospects the more time they wait to purchase your product, the more it will cost them in the long run. You could even tell them the exact negative effects that will cost them more money. For example, health problems, water damage, gas mileage, etc.
39. The "Sorry, No Bonuses" Strategy
The "where are the bonuses? I'm not going to offer you a single bonus because..." strategy tells your prospects that your product is valuable enough to stand on its own. You can tell them that you are not going to try to bribe them with a bunch of cheap reports or e-books that have some made up, high priced retail value. Many people will like the fact that you are not trying to insult their intelligence.
40. The "Out Of The Loop" Strategy
The "I had originally sold this privately to only my existing customers..." strategy tells your prospects that they were left out of the loop before because they weren’t an existing customer. Most people will want to purchase your product so they don't miss out on any more of your private, customer-only sales. That way they will have one of the first opportunities to benefit in the future.
41. The "Sold Per Day" Strategy
The "(no.) have been pre-sold. Day 1 (no.) left, Day 2 (no.) left, Day 3 (no.) Today (no.) left..." strategy tells your prospects the rate per day which your limited supply of products are selling at. It will show a clearer picture of just how fast your products are selling and how many remain.
42. The "My Ranking" Strategy
The "my traffic ranking is (no.) out of millions of web sites and improving every day..." strategy tells your prospects that your product must do what you say it does or you wouldn't be getting all those hits. You could also list how many sites link to you, your PR ranking, how many pages mention your web site, etc.
43. The "Find It Cheaper?" Strategy
The "if you find a cheaper (your type of product) I'll give you mine for free..." strategy tells your prospects that with that kind of offer, you must have the lowest costing one. Most people wouldn't waste their precious time searching for a cheaper priced product unless yours was a high ticket item.
44. The "Even Cheaper" Strategy
The "if you find a cheaper product I will sell you ours for an even lower price..." strategy tells your prospects that you are confident that you can beat any of your competition’s prices. People like to buy from confident, highly competitive businesses because it keeps the costs down.
45. The "Funny Story" Strategy
The "this story is funny as..." strategy tells your prospects they are about to laugh and be entertained. If you can think of a hilarious story to relate to your product, it can be a goldmine. Most people want to give something back to you for the comical, rewarding story and experience. Most people can be persuaded easier if they are in a giving kind of mood.
46. The "Childish Challenge" Strategy
The "my friends (no.) year old kid (your product's benefit in (no.) (minutes/hours/days)..." strategy tells and persuades your prospects that if a child could gain their desired benefit, how could they possibly fail. It will remove all the doubts about your product and your prospect's limiting beliefs. Maybe you could even get permission to use the kid's testimonial with a picture.
47. The "Sick Of Them" Strategy
The "I'm so sick of my competition whining and crying to me about..." strategy tells your prospects that your competition is complaining about something you are doing. If you get those types of letters or phone calls from your competition, then tell your prospects and customers about it. It will make them look bad and you’ll look like you know what you are doing. They could be complaining about your low prices, your marketing tactics, your product ads, etc.
48. The "Open The Flood Gates" Strategy
The "people have been begging me to open the doors again and I have..." strategy tells your prospects that they can get access to your popular membership web site or product. People will assume if people have been asking you for months to reopen it, it must be a good. You can also tell them how many spots you have open so it creates urgency.
49. The "Push To Improve" Strategy
The "you may be wondering why I'm so heavily promoting (your product name)..." strategy tells your prospects the reason why you are pushing or marketing your product to them so much. You can tell them that you want to improve as many people's lives as you can and eliminate the targeted problems they have.
50. The "Measly" Strategy
The "what can a measly ($) get you?..." strategy tell your prospects that they can get something so cheap that could improve their lifestyle. Some people consider low priced products as junk so you'll need some convincing evidence that your product works like you says it does.
